Skip to main content

Solutions

Platform


 

Applications


Partner Lifecycle Management
Automate onboarding, training & revenue-driving growth.

Pipeline Management
Sync deal registration and partner leads with CRM.

Partner Training & Certification
SCORM-enabled courses, quizzes & progress tracking.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.

 

Partner Services


PMaaS

 

Experts Across Industries


Cyber Security

High Tech

Manufacturing

FinTech

Telecom

 

Our Integrations


Seamless integration with your existing tech stack.

Orchestration Studio

 

Ecosystem Academy EP2 - Partnering is More than a Transaction: An Intro to Relational Contracting

In this episode of the Ecosystem Academy, discover how successful partnerships are evolving beyond rigid contracts and one-time transactions. Join Kate Vitasek, a globally recognized expert in collaborative business relationships, and Dave R Taylor of Impartner as they explore the foundations of relational contracting—a trust-based, flexible framework designed to create long-term, win-win outcomes in complex partner ecosystems.

You’ll learn:

  • Why traditional contracts fall short in today’s interconnected business environment
  • The 6 principles of relational contracting—and how to apply them
  • Real-world examples of companies transforming performance through collaborative governance
  • How relational models reduce friction, foster innovation, and deliver measurable results

Whether you’re a partner leader, legal exec, or ecosystem builder, this session offers actionable insights to future-proof your strategic alliances.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team