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Create a ROI-Driving Partner ExperienceHow Autodesk Streamlined Global Partner Communications with News on Demand
“I’ve had really good feedback from my stakeholders; we have a lot of people who have been auditors and submitting articles for channel news. I’ve had nothing but positive feedback.” - Autodesk Project Manager, Eric Owen
Effective communication with partners is vital, but for many businesses, the process of producing and distributing newsletters can be labor-intensive and error-prone. Tasks like cutting and pasting, managing formatting issues, triple-checking links, and using multiple tools often result in inefficiencies.
This was the challenge faced by Autodesk, a global leader in software for industries ranging from architecture and entertainment to manufacturing. With partners driving 75% of Autodesk’s revenue, delivering timely, accurate, and engaging newsletters was critical—especially as the company transitioned from perpetual licenses to a subscription-based model.
Autodesk sent 13 newsletters per week across multiple geographies and industries, and the manual processes made the task cumbersome and time-consuming. But with the implementation of Impartner’s News on Demand, Autodesk transformed its partner communications strategy, achieving remarkable results.
The Game-Changer: News on Demand
In this webinar, Autodesk Project Manager Eric Owen shared how the company streamlined its global communications using Impartner’s 100% customizable newsletter platform, News on Demand. This dynamic solution enabled Autodesk to deliver personalized, impactful, and efficient partner communications
Here are 8 significant benefits Autodesk experienced with News on Demand:
- Stronger Partner Relationships
By customizing tools and newsletters for individual partners, Autodesk fostered deeper, more personal connections with its channel partners. - Improved Internal Productivity
News on Demand replaced five or six disparate tools with a unified platform, simplifying every step from article submission to archiving. Metrics and insights are now readily available, reducing manual work and boosting efficiency. - Increased Flexibility
Managing individual articles is now effortless. Autodesk can pull, edit, or test a single article without disrupting the entire newsletter—a process that was previously complex and time-consuming. - Enhanced Channel Communication
Designed with channel partners in mind, News on Demand provided Autodesk with tools tailored to the unique challenges of channel management. - Faster Publication Times
Translation and newsletter production times were reduced by up to 3 days—and in some cases, even more. - Higher Partner Satisfaction
Autodesk’s preference page allows over 700 partners to customize the type of information they want to receive, ensuring newsletters are targeted and relevant. - Expanded Reach
News on Demand unlocked new opportunities, enabling Autodesk to target previously untapped audiences and seamlessly support emerging global markets in multiple languages. - Cost-Efficient Operations
By optimizing workflows, Autodesk created better newsletters with fewer resources, making News on Demand a highly cost-effective and scalable long-term investment.
The Results Speak for Themselves
Autodesk’s success with News on Demand highlights the transformative power of streamlined communications. As Owen noted, “I’ve had really good feedback from my stakeholders; we have a lot of people who have been auditors and submitting articles for channel news. I’ve had nothing but positive feedback.”Discover how Impartner’s News on Demand can revolutionize your partner communications. Watch the full webinar here. Ready to explore the possibilities? Request a demo today and take your partner engagement to the next level.