LastPass Playbook: Career Pathing & Organizational Design to Scale Channel Partner Teams
Scaling a High-Performance Channel Partner Team: The LastPass Career Pathing Guide
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Platform
Why Impartner
Customers and analysts agree, Impartner powers partnerships.
Partner Relationship Management
Optimize partner lifecycle management at every stage of ecosystem growth.
Partner Marketing Automation
Amplify channel marketing efforts intelligently, driving more leads with less work.
Partner Communications
Inform and activate partner networks via newsletters and social media marketing.
Applications
Partner Lifecycle Management
Automate onboarding, training & revenue-driving growth.
Pipeline Management
Sync deal registration and partner leads with CRM.
Partner Training & Certification
SCORM-enabled courses, quizzes & progress tracking.
Market Development Funds
Hand requests, fulfillment, and ROI analysis.
Impartner Marketplace
Bring lead generation for partners to your corporate website.
Partner Business Planning
Share, create, and track goals together.
Tiering and Compliance
Incentivize partner performance, automate compliance management.
Reporting and Analytics
Know what drives mutual revenue.
Paid Media Marketing
Connect local partners with local leads via Google.
Referral Automation
Effortlessly generate more leads from more types of partners.
Partner
Services
Experts Across
Industries
Our Integrations
Seamless integration with your existing tech stack.
Trending
Resources
Fresh perspectives and outstanding events found here.
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Platform
Why Impartner
Customers and analysts agree, Impartner powers partnerships.
Partner Relationship Management
Optimize partner lifecycle management at every stage of ecosystem growth.
Partner Marketing Automation
Amplify channel marketing efforts intelligently, driving more leads with less work.
Partner Communications
Inform and activate partner networks via newsletters and social media marketing.
Applications
Partner Lifecycle Management
Automate onboarding, training & revenue-driving growth.
Pipeline Management
Sync deal registration and partner leads with CRM.
Partner Training & Certification
SCORM-enabled courses, quizzes & progress tracking.
Market Development Funds
Hand requests, fulfillment, and ROI analysis.
Partner Business Planning
Share, create, and track goals together.
Tiering and Compliance
Incentivize partner performance, automate compliance management.
Reporting and Analytics
Know what drives mutual revenue.
Paid Media Marketing
Connect local partners with local leads via Google.
Impartner Marketplace
Bring “Where to Buy” to your corporate website.
Referral Automation
Effortlessly generate more leads from more types of partners.
Partner Services
Experts Across Industries
Our Integrations
Seamless integration with your existing tech stack.
Trending Resources
Fresh perspectives and outstanding events found here.
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Create a ROI-Driving Partner Experience
With over 24 years of experience in sales, Jessica Couto is a results-driven channel leader known for building and scaling high-performing global partner ecosystems across both on-premises and cloud solutions. She has a proven track record of driving revenue through strategic partnerships with multi-million and billion-dollar organizations, working in tight alignment with marketing, sales, operations, and finance teams to deliver measurable results. Jessica maintains trusted relationships with top executives across Federal, MSSP, SI, distributor, and reseller channels, enabling her to cut through market noise and accelerate pipeline growth. She excels in designing award-winning partner programs, leading successful transitions from direct to channel sales models, often achieving over 50% of revenue from the channel within 12 months, and implementing high-ROI spiff and incentive strategies that capture partner mindshare. Whether helping cybersecurity startups enter the market or enhancing go-to-market execution for established enterprises, Jessica brings a bold, execution-focused approach that consistently delivers scalable, partner-led growth.