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Partner Lifecycle Management
Automate onboarding, training & revenue-driving growth.

Pipeline Management
Sync deal registration and partner leads with CRM.

Partner Training & Certification
SCORM-enabled courses, quizzes & progress tracking.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.

 

Partner Services


PMaaS

 

Experts Across Industries


Cyber Security

High Tech

Manufacturing

FinTech

Telecom

 

Our Integrations


Seamless integration with your existing tech stack.

Orchestration Studio

 

How Lookout Elevated Partner Experience with Embrace.ai and Impartner

Lookout scaled partner success using AI-powered self-service, real-time insights, and partner management automation.

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Lookout transformed its partner ecosystem by integrating Embrace.ai’s conversational assistant into its Impartner-powered PRM.

This AI-driven approach enabled 24/7 self-service, reduced first-level support costs by 40%, and cut repetitive tasks for partner managers by 60%.

With deeper insights into partner behaviors and real-time sentiment tracking, Lookout is now delivering a smarter, more scalable, and data-driven partner experience, freeing up internal teams to focus on high-impact strategic initiatives.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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